Hello. I’m a Product Manager & Strategist based in NYC. I work at the intersection of business, design and technology, focused on clarifying customer needs to build beautiful, easy and valuable experiences.
About me
I work as a Product Manager at AccuWeather. My team and I are building the B2B subscriptions from scratch. Before AccuWeather, I worked at a creative product agency in NYC where I helped our clients find product-market-fit. I am also a co-founder at Well Well, a virtual platform that provides integrative and functional health care in Brazil.
Previously, I have worked in health-tech, Asset Management and Corporate Development.
I have a BSc. degree in Economics and Finance, and in 2019, I completed an MBA at Johnson Cornell Tech.
I am also a product & strategy advisor at Sabin Medical Diagnostics, one of Brazil’s largest healthcare groups; and an advisor at Kortex Ventures, Sabin’s corporate VC in partnership with Fleury Group.
I am passionate about telling stories with data and solving the unknown with agile iterative development.
I believe people and culture are the key factors for consistent, superior results; and therefore, a priority in my teamwork.
I am also an avid chess player who occasionally writes on the internet @gpenacosta.
Areas of Expertise
User and Market Research
Competitive Landscape Analysis
Product Vision & Strategy
User Journey and Flow
User Stories & Mapping
PRD & Feature Prioritization
Roadmap Coordination
Analytics & Data
Launch & Go-to-Market
Unit Economics & Business Model
Recent Projects
Enhanced Alerts™
Enhanced Alerts™ helps SMBs make weather-based decisions to optimize operational plans by delivering actionable weather information straight to their inboxes. Alerts are sent when a weather event is expected at chosen locations and weather criteria.
MY ROLE
User Research & Personas
Scenario & Problem Statement
Competitive landscape analysis
Hypothesis & Value proposition
Unit Economics & Business Model
User stories & Journey mapping
Product requirements
Roadmap coordination
Success metrics
Go-to-market plan
Well Well Health
Health concierge that helps employers and insurance plans guide patients through integrative health programs consisting of personalized screenings and ongoing follow-ups with a medical team and coaches, who will engage users on data-driven action plans.
MY ROLE
Co-founder
Strategy
Fundraising
Product Management
Governance
Corp Dev
At home diagnostics
At-home service offered by Sabin Medical Diagnostics using mobile and desktop touchpoint for lab testing and a patient health dashboard. This product serves 1.5M+ patients and, in 2020, it was also extended to be used for COVID-19 testing.
MY ROLE
Vision, Goals & Strategy
Competitive landscape analysis
User Research & Personas
Scenario & Problem Statement
Hypothesis & Value proposition
Product requirements
Unit Economics & Business Model
UX & Journey
Success Metrics
QR-code payments
A QR-code based payment solution for restaurants and bars in a product development for Anheuser-Busch. It was a project ahead of its time as we worked on it in 2019, before this payment model became more widely adopted due to the pandemic.
MY ROLE
User Research & Personas
Scenario & Problem Statement
Hypothesis & Value proposition
UX & Journey
Mockup and wireframes design
MVP design and test implementation
Success Metrics
Go-to-market plan
Recent thoughts